As a small or new business owner, you’ll be likely to face budget constraints with different areas of running your company. Often marketing, business management and technology tools you face daily can amount to some of the biggest costs. We’re here today to discuss some of the best subscription tools you can utilise as a small company to get the biggest bang for your buck.
Canva is a design tool that allows you to create marketing, social media, promotional and internal resources. A premium subscription to the platform costs around £11 a month, and unlocks a wealth of royalty-free aspects – such as images and elements to build out your designs. You can create social posts, videos, and a whole bunch of creative resources to take your branding to the next level.
Asana is essentially a task management and collaboration service. It enables users to oversee shared tasks of similar projects and manage their workdays. Ultimately this is a great productivity tool. There are other counterparts that companies often rave about, but Asana has better capabilities for the cheaper tiers.
Slack is a communication platform – allowing employees to chat and collaborate. You can have numerous “channels”, where you can discuss different projects or aspects of the business. You can also invite external people who do not have a Slack subscription – to have all your conversations in the same place. Pricing options include a free limited version, or paid versions for £5.25 a month and £9.75 a month. For most small businesses that middle tier will allow you and your teammates to collaborate and work better together.
Hubspot is a CRM platform – customer relationship management. This allows you to log customers, connect with them, and plan various areas of marketing and relationship nurturing activity. You can track sales, customer service and communication. Hubspot also runs tons of tutorials and has a wealth of learning resources – well worth checking out.
Adobe Lightroom, Photoshop, and Premiere Pro
Adobe has a brilliant range of platforms for your photo, video editing, and creative needs. You may only find one or two services that will bring benefit to your company, but they’re worth looking into. Adobe lightroom can take your photos to the next level, and add so much quality, coherency and personality.
In-built website security
Make sure you’re using the best website hosting and security platform. Without a huge team of website builders, there can be a dark pit of costs associated with running a website. Often the cheapest security option will be the add-on service your hosting platform provides. Have a look around and make sure you’re not overpaying.
Here at Social Suss, we believe marketing across Social Media, PR, and SEO should be attainable for all companies – big and small. Something many businesses face is the struggle to effectively market locally; getting in front of a relevant audience and not wasting spend on an audience who cannot shop with you. We offer tailored solutions to our clients, whatever the goals and whatever the spend. Drop us a line to see how we can benefit your business.